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About FuseDemand: B2B Marketing Consultants
We Fix What's Broken in B2B Marketing
Our mission
Fix What's Broken. Accelerate What Works
FuseDemand helps B2B marketing and sales teams audit, optimize, and scale their demand generation engines. By finding and fixing revenue leaks first, we turn demand into a more efficient growth engine.
With FuseDemand’s Marketing Forensics™ framework, we analyze the entire funnel to identify friction points and conversion bottlenecks—then deliver the strategies needed to accelerate revenue growth.
Our mission
Fix What's Broken. Accelerate What Works
FuseDemand is a B2B marketing consulting firm that helps established SaaS and high-growth companies audit, optimize, and scale their demand generation engine. We find and fix revenue leaks first, turning demand generation into a more efficient growth engine.
We do this through FuseDemand’s Marketing Forensics™, an AI-powered framework that ingests 15+ years of B2B marketing expertise to uncover friction points in the buyer’s journey.
Instead of applying generic playbooks, we analyze your specific funnel to identify what’s actually blocking conversions, then deliver strategies tailored to your revenue grow
Introducing our Strategic Advisory Council
FuseDemand is backed by a Strategic Advisory Council of senior marketing leaders. Each brings 15+ years of growth-focused experience across B2B marketing, operations, and high-performance teams—from SaaS startups to Fortune 500 enterprises.
Together, they challenge assumptions, pressure-test strategies, and keep our solutions grounded in what works in today’s market.
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Stephanie is an integrated marketing expert with deep experience in building brand equity and driving growth in both start-up & corporate environments, on the client & agency side, and across B2C & B2B industries both in the US & globally.
Stephanie Gay
Jeremy is one of the co-founders of Pulse Insights, bringing extensive experience in product development and management. He began his] career at American Express, where he honed his skills in product management. He later founded Uber Tags, serving as CEO, though his true passion is driving product innovation.
Jeremy Bieger
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Benoit (Ben) Guyamier has over 24 years of experience at American Express, where he has led large-scale marketing operations and executed high-impact campaigns.
Benoit (Ben) Guyamier
Our Services
Our team at FuseDemand, is committed to delivering measurable results and helping your business thrive in a competitive market.
Lead Audit
Repair funnel breakdowns to optimize growth.
Digital Marketing Audit
A 3-in-1 digital diagnostic that finds friction points in 5-days.
Lead Score Modernization
Prioritize high-value leads with AI-powered lead scoring
Lead Nurture Optimization
Smarter lead nurture streams that convert cold emails and turn stalled leads into wins.
Paid Media
Reach buyers across LinkedIn, Meta, and more
SEM Campaigns
Capture existing demand with performance-driven paid search.
SEO
Improve discoverability across Google and AI-powered search.
Founders story
Larry Jacobs: From Digital Pioneer to B2B Marketing Expert
My journey in digital marketing began in 2000 at American Express US, pioneering email marketing during its early days. We navigated uncharted territory, developing strategies through real-time learning and adaptation.
In 2003, at American Express Australia, I spearheaded paid search marketing implementation. While direct mail dominated, I demonstrated paid search’s effectiveness in customer acquisition. A key discovery revealed that direct mail significantly influenced paid search results, leading to integrated marketing campaigns that later influenced Account-Based Marketing (ABM).
My expertise expanded across search engine marketing (SEM), display advertising, and affiliate marketing. By 2007, I was pioneering content marketing strategies that became fundamental to B2B marketing.
At American Express, we focused on creating demand among small business owners through innovative marketing and deep audience understanding. My subsequent roles at ADP and Amex Global Business Travel enhanced my expertise in lead generation and end-to-end demand generation.
These experiences inspired FuseDemand’s creation. We now apply enterprise-level strategies to help PE-backed SaaS companies achieve exceptional growth through targeted marketing solutions.
As FuseDemand’s founder, I leverage 20+ years of digital marketing expertise to deliver comprehensive B2B solutions. We specialize in optimizing marketing spend, boosting lead conversions, and enhancing operational efficiency.
We partner with clients for sustainable growth, delivering measurable results that matter.
