FuseDemand: Where Marketing Forensics™ Meets Revenue Accountability

We fix what's broken in B2B marketing — using marketing diagnostics to find revenue leakage before it costs you pipeline.

Markting Forensics helps B2B teams identify revenue leakage across demand generation, lead management, and conversion pathways.

Our mission

Fix What's Broken. Accelerate What Works

FuseDemand helps B2B marketing and sales teams audit, optimize, and scale their demand generation engines. By finding and fixing revenue leaks first, we turn demand into a more efficient growth engine.

With FuseDemand’s Marketing Forensics™ framework, we analyze the entire funnel to identify friction points and conversion bottlenecks—then deliver the strategies needed to accelerate revenue growth.

Our mission

Fix What's Broken. Accelerate What Works

FuseDemand is a B2B marketing diagnostics firm that helps established SaaS companies run channel diagnostics and fix the lead management issues costing them pipeline.

We find and fix revenue leaks first, using Marketing Forensics™ — our AI marketing audit framework — to turn lead generation into a more efficient growth engine.

With 20+ years of experience across B2B marketing, we bring hands-on expertise across the full funnel. We start by understanding your buyers, your funnel, and where performance is breaking down.

From problem identification through implementation and ongoing optimization, we support you end to end. Whether you need strategic direction, execution support, or help filling resource gaps, we focus on measurable impact.

Our Marketing Forensics framework combines audits, diagnostics, and strategic implementation recommendations.

Looking for a marketing partner who finds the problems before recommending solutions.

Let’s talk. 

Introducing our Strategic Advisory Council

FuseDemand is backed by a Strategic Advisory Council of senior marketing leaders. Each brings 15+ years of growth-focused experience across B2B marketing, operations, and high-performance teams—from SaaS startups to Fortune 500 enterprises.

Together, they challenge assumptions, pressure-test strategies, and keep our solutions grounded in what works in today’s market.

Fuse Demand - Lead Management Optimization

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Stephanie is an integrated marketing expert with deep experience in building brand equity and driving growth in both start-up & corporate environments, on the client & agency side, and across B2C & B2B industries both in the US & globally.

Stephanie Gay

Fuse Demand - Lead Management Optimization

Jeremy is one of the co-founders of Pulse Insights, bringing extensive experience in product development and management. He began his] career at American Express, where he honed his skills in product management. He later founded Uber Tags, serving as CEO, though his true passion is driving product innovation.

Jeremy Bieger

Fuse Demand - Lead Management Optimization

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Benoit (Ben) Guyamier has over 24 years of experience at American Express, where he has led large-scale marketing operations and executed high-impact campaigns.

Benoit (Ben) Guyamier

Fuse Demand - Lead Management Optimization

General Manager with 20+ years of experience in Marketing, Growth, Product and Operations roles - the last 10 as a senior executive in SaaS, software-enabled services, and marketplace businesses.

Scott Koehler

Our Services — Powered by Marketing Forensics™

Marketing Forensics powers every service we deliver, from audits to demand generation and lead nurturing.

Our  team at  FuseDemand, is  committed to delivering measurable results and helping your business thrive in a competitive market.

Channel Diagnostics (Digital Marketing Audit)

Find and repair revenue leaks to drive efficient growth.

Lead Generation Audit

The marketing audit that pays for Itself

Lead Score (AI Lead Scoring)

Modernize Your Lead Management with AI Powered Lead Scoring

Lead Nurturing Services

Revitalize revenue with smarter lead nurture

Paid Media

Reach buyers across LinkedIn, Meta, and more

SEM Campaigns

Capture existing demand with performance-driven paid search.

SEO / Discoverability

Improve discoverability across Google and AI-powered search.

Marketing Forensics™

News & Press Coverage

FuseDemand's Channel Diagnostics Beta Launch. A 5-Day Digital Marketing Audit for B2B Growth Teams

FuseDemand today announced the beta launch of Channel Diagnostics, an AI-powered digital marketing audit that helps B2B marketing and sales teams uncover friction in the buyer...

FuseDemand Study Reveals SaaS Companies Lose Up to $4.5M Annually from Fixable Marketing Friction

FuseDemand today released the first comprehensive study quantifying revenue leaks in late-stage SaaS companies, revealing that organizations are losing between $34K and $4.5 million...

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  • We’ll discuss what’s not working in your funnel
  • Determine if we’re a fit to help
  • Outline next steps if it makes sense
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